Bigger Is Not Always Better: The Value of Longtail YouTubers

As more and more brands begin to hire YouTube Content Creators, the same questions continue to come up: Which YouTubers bring the most value? Should I only work with the biggest stars? There’s no doubt that YouTubers with a huge number of followers are a powerful and influential force on YouTube, but when it comes to brand endorsements specifically, bigger does not automatically mean better.Read the full article