Dove Tops the Debut Edition of The Love List from Hootsuite

by David Cohen
Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally. Hootsuite gives brands scores between one and 100 based on three key data points: Total number of brand mentions received.Read the full article