Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

by Ginny Marvin
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly.Read the full article