How to Be an Average Marketer and Nothing But That

by Jay Baer
Jay Today TV How to Be an Average Marketer and Nothing But That by Jay Baer Leave a Comment Are you asking the exact wrong question? Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this.” That’s the wrong question.Read the full article

How to Be an Average Marketer, and Nothing But That - #JayToday

EPISODE 59 In your marketing department, are you asking the exact wrong question? I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked, "What companies like ours are doing this kind of marketing?" If you always seek inspiration from others or need to see case studies to prove that something works, you're doing it wrong. Instead of being sure that something has worked in the past, why not try asking yourself, "What would our customers genuinely love?" What would make them excited about receiving your marketing materials? If all you care about is averages, then you'll never be anything other than an average marketer. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Mack Collier (http://twitter.com/mackcollier), someone who is decidedly not average. Mack is a thought leader and author of Think Like a Rock Star (http://www.amazon.com/Think-Like-Rock-Star-Strategies/dp/0071806091/), which teaches some great lessons about how to turn customers into fans. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Why Podcasting Is On the Rise - #JayToday

EPISODE 60 Are you as efficient as you could be at how you learn about marketing and business? It's a really interesting time for podcasts. Recent research has shown that from 2013 to now, podcast consumption has increased to 15% of Americans. That means 15% of all Americans have listened to a podcast, which is a huge number of people. It's almost as many people as use Twitter or Instagram. People are so busy. The more technology we have, the busier we get. That's why podcasting has is on the rise – it allows you to do something useful as you're doing something else that's useful. As a result, today I'm announcing a new venture called MarketingPodcasts.com, a discovery engine for marketing podcasts. You can search by category, topic, audience approval rating, and more to find new podcasts to learn from. Check out the site and let me know what you think! SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Eric Boggs (http://twitter.com/ericboggs), who got me involved in podcasting and was the original co-host with me on Social Pros. Eric was formerly the CEO of Argyle Social and has now started a new company called RevBoss (http://revboss.com), which helps software companies drives sales. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Are You Measuring the Wrong Thing in Social? - #JayToday

EPISODE 61 Are you putting all of your emphasis on social media measurement on exactly the wrong thing? I recently did a webinar with social media management platform, Expion, about cross-channel analytics. Albert Chou, CIO of Expion, brought up a great point: We've got tons of social media measures of outputs, but we are not always measuring the input. Forget about how your social media activities perform for a minute. How much does it actually cost to *do* these social media activities? We can measure outputs very easily, but we almost never take the time measuring the inputs. Yet we cannot figure out ROI without knowing what the "I" is. If you take the time to do these calculations, your understanding of where you are in social media will be much more clear. Expion.com will have the replay of the webinar soon, so check them out! SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Nick Cicero (http://twitter.com/nickcicero), a really smart marketer (who actually used to work at Expion) and is on the cutting edge of social media strategy. Fun fact about Nick: he's also a jazz trumpeter! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.