Will backlinks lose their importance in ranking?
Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/
SMX Advanced 2014 - Google's Matt Cutts You&A Keynote
Google software engineer Matt Cutts returned to SMX Advanced. As the head of Google's web spam team, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Matt participated in the always popular and engaging "You&A" format keynote, in which he addressed questions from the SMX Advanced audience. For more informations please visit: http://searchmarketingexpo.com/advanced/