Marks and Spencer’s three steps to digital transformation

by Christopher Ratcliff
“Along with being the prime minister and running the BBC, people think that they can do a better job running M&S than the people doing it right now.” This comes from Laura Wade-Geary’s keynote speech at last week’s Festival of Marketing. Laura Wade-Geary is the executive director of multichannel at Marks and Spencer and has managed to spearhead major digital transformatio ...Read the full article