Search Marketing Reporting: 8 Metrics Clients Actually Care About

by Jamie Smith
Do you produce search marketing reports for clients? Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data? Remember the Dunkin’ Donuts commercial, "Time to Make the Donuts"? This is how most search marketers fe.Read the full article