The Biggest Lessons Content Marketers Can Learn From ‘Serial’

by Melissa Lafsky
In an era where storytelling is a slickly packaged affair and “content” has been cemented as a buzzword, it’s satisfying that the viral hit at the end of 2014 is a simple podcast. Yup, I’m talking about “Serial,” the weekly radio show that delves into the 15-year-old murder of a teenage girl in Baltimore, MD.Read the full article