The Showrooming Threat: 5 Ways to Fight Back

by Linda Bustos
With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, most physical retailers are concerned about the threat of showrooming — when customers visit the physical store with the intent ...Read the full article