4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates

by Aaron Orendorff
Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns. Image by s3aphotography via Flickr. We’ve all been there. Your marketing campaign is ready to launch, your landing page is up and your sales funnel is locked down tight. You’ve got everything you need, minus one thing: customers. But, ah, you’re in luck.Read the full article

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