Cross-screen transplants: How to adapt TV ads for digital

Digital advertisers often see video content as a channel-agnostic panacea. But using the same content across the web, even embedded in your display ads, isn’t the answer. Just because it works on TV doesn’t mean it belongs in a banner. A little extra work can go a long way: Turning your standard video ads into a native, interactive brand experience is an engaging way to get the results you want.Read the full article