How Organic Search Has Transformed The Rules Of Business

by Trond Lyngbø
For decades, the music industry thrived on a successful model — selling physical copies of song collections (CDs, tapes, records, etc.). Then, the internet changed everything. The ability to download digital mp3 files transformed the music industry and paved the way for the iTunes revolution. That was a consumer-driven shift that forever altered the way music was packaged and sold.Read the full article