How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'

In the last three years, there has been a tremendous transformation in marketing. We have infinitely more data to tap and analyze, many more tools to use in each stage of the funnel, and new, fast-changing ways to engage customers. What hasn't changed, though, is the prevalence of the age-old question, "What does marketing do, and why do we spend so much on it?" As marketin ...Read the full article