Justifying Your Spend – Getting SEO Buy-In

by David Cato
Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force marketers to do it on a monthly basis. But at some point we all have to justify investment in our channel. This is simultaneously a point of dread as well as a moment of the greatest opportunity - the chance ...Read the full article