Lacoste’s new Snapchat campaign and more from around the world

by Tanya Dua
This is the third installment of Digiday’s Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe. While these lists are by no means meant to be comprehensive, it is our intent to shine a light on the rest of the world’s current best. Please send me tips.Read the full article

Five Minutes Extended Teaser Trailer

KITKAT GHAB Campaign video

KITKAT, together with JWT Amsterdam launch the first ever nationwide break for Holland. KITKAT is sending Gordon, one of Holland’s most talked-about and high profile celebrities, to a desert island. Totally cut-off from the outside world without any means of communication. KITKAT developed to challenge the public to decide how far and for how long Gordon will be sent away.

Monster Mirror | Halloween Pepsi Max | #LiveForNow

Here at Pepsi Max, we’re all about seeking out unbelievable experiences. Those moments that make you do a double take. Those moments that stop you in your tracks, and make you question reality. We captured on hidden camera the reactions of unwitting cinemagoers who got the fright of their life in a haunted bathroom mirror. Watch as their reflections transform into ghoulish and ghastly mutations from killer clowns to flesh eating zombies in this mirror of augmented reality. Happy Halloween! To witness more unbelievable videos, subscribe to the Pepsi Max channel Follow us on Twitter @PepsiMaxUK Pepsi Max. Maximum taste, no sugar. Unbelievable.

Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow

Pepsi Max brings you the Unbelievable. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers. To witness more unbelievable feats, subscribe to the Pepsi Max channel Follow us on Twitter @PepsiMaxUK Pepsi Max. Maximum taste. No sugar.