Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

by Jessica Gioglio
Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is also available across various tablets and iBook for free.Read the full article