Visual Maths: Accuracy in Art

by Pete Wailes
In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life.Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!

Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at Facebook - Twitter -

John Lewis Christmas Advert 2012 - The Journey

Watch the new John Lewis Christmas TV advert that celebrates the extra mile we all go to at Christmas to find the perfect gift. Called 'The Journey', the new advert opens in a family's snow-covered garden, with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning. The ad is set to a cover of Frankie Goes to Hollywood's 'Power of Love' sung by Gabrielle Aplin, a 20 year old singer signed to Parlophone Records who has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013. Download the single on iTunes here:

Sainsbury's OFFICIAL Christmas 2014 Ad

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. To watch a short film of the story behind our Christmas ad: To watch the making of our Christmas ad: To find out more about the ad: The chocolate bar is available while stocks last. Subject to availability. Excludes online. The Royal British Legion. Registered Charity No. 219279

100 tons of TNT

A 0.1 kT test explosion preliminary to the Trinity test. Clip from "Trinity and Beyond." ( )


Subscribe to Escapist Magazine! Want to see the next episode a week early? Check out for the latest episodes of your favorite shows. This week we find out if The Avengers helicarrier also has super powers. Jason breaks down scenes from your favorite action movies and uses science to determine if they're actually possible. Watch the next episode of Reel Physics a week early, only on The Escapist. Subscribe: Like us on Facebook: Follow us on Twitter: Find us Google+: Follow us on Pinterest: Check out our Merch:

  • Sainsbury’s Christmas ad is a dangerous and disrespectful masterpiece - 6 readers, 1110 Tweets - Ally Fogg: In making the first world war beautiful to flog groceries the film-makers have disrespected the millions who suffered in the trenches

  • We're Wasting Our Best Filmmakers on Tampon Ads - 6 readers, 1 Tweets - The menstruation ads are getting smarter. At first, commercials for feminine hygiene products were simple affairs, featuring kicky beach scenes and earnest women in white pants. Then the companies turned on themselves, producing winkingly modern tampon commercials mocking terrible vintage tampon commercials in order to sell more tampons. Last ye...