Vodafone creates world’s largest poppy

by Chris Smith
Runners have superimposed a giant poppy on the city of London, with help from Vodafone and its agency AKQA. As a tribute of remembrance on the 100th anniversary of World War I, Vodafone invited joggers to fill out the middle of a Poppy-shaped outline on top of the capital city. In total, 635 runners downloaded a dedicated Vodafone running app and filled the streets with GPS signals.Read the full article

Sainsbury's OFFICIAL Christmas 2014 Ad

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM To find out more about the ad: www.inspiration.sainsburys-live-well-for-less.co.uk/about-our-christmas-tv-ad/ The chocolate bar is available while stocks last. Subject to availability. Excludes online. The Royal British Legion. Registered Charity No. 219279

Big Poppy Run Timelapse

The #BigPoppyRun took over the city of London and inspired the hearts of its people. 10 days. 635 runners. 7492 miles run. Over £15 000. What an amazing effort. Thank you! Find out more at firsts.com

The trailer – Ben McBean’s #First Big Poppy Run PR

Veteran Ben is running a poppy outline across London, guided by his mobile, to raise money for the Royal British Legion. Help Ben complete the poppy.