What Do Ben Franklin and G.I. Joe Have in Common?

by Chris Irby
With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history and evolution of content marketing.Read the full article