Allies, not rockstars: Influencer research for us mortals

by Ian Lurie
Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. K Cars: Bask in the awesome The Rockstar Method has its place with major brands, pure luck and the well-connected.Read the full article