Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms

by Ginny Marvin
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk, Rubicon Project (which accidentally leaked the news earlier this week), GET IT Mobil ...Read the full article