Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.Read the full article
Introducing Parse Push Experiments
A 101 on using Parse's new Push Experiments. With Parse Push Experiments, you can now conduct A/B tests for your push campaigns. Paired with your app’s realtime Parse Analytics data, Push Experiments help you decide on the best messaging variant to send.