Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines

by Steve Hall
Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing habits to support the ongoing TV buy.Read the full article