BuzzFeed’s latest traffic trick: The ‘social URL’

by Lucia Moses
BuzzFeed may already be king when it comes to getting people to share its posts, but that’s not stopping it from continually trying new things. Now, BuzFeed has even tapped the humble URL to work harder. The social publisher has discovered that writing original, made-for-sharing URLs can act like a rocket booster for a post. BuzzFeed stumbled on what it calls the “social URL” by accident.Read the full article