Facebook’s Atlas Ad Platform Gives Coastal Contacts Better Vision of Its Customers

by David Cohen
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales. Facebook marketing manager Nicole Maraschky introduced a case study detailing Coastal Contacts’ use of Atlas ...Read the full article