FitBit CMO: ‘There’s a lot of noise in the category’

by Shareen Pathak
In the wearables market, FitBit is undoubtedly the king. Boasting a 69 percent market share, according to the NPD, the 7-year-old company this week launched its first-ever ad campaign, a print and television push that focuses on how the brand helps people “find their fit” and get to their fitness goals.Read the full article

Fitbit "It's All Fit"

Fitness doesn’t follow a formula. It’s the sum of your life. Everything from morning runs to date nights. With Fitbit™ devices you can track your activity all day—steps, distance, calories burned, floors climbed and even sleep—to stay motivated, reach goals, and find your fit. Music by: Brett Anderson (from The Donnas) This is the new Fitbit™ 60-second commercial: It's All Fit