Hallmark brings ‘Northpole’ to life for millennial moms and their kids

by Tanya Dua
Yes, Virginia, there really is a Santa Claus. Just ask Hallmark, which is bringing St. Nick and his elves to life by focusing its attention on not just the kids but their mothers too. The brand has launched an entire suite of products — and an accompanying campaign — called, simply, “Northpole.” The campaign revolves around the “Northpole Communicator,” which Hallmark first introduced last year.Read the full article

Hallmark North Pole Communicator 2013

Your kids will have fun with their own direct line to the North Pole, as they communicate back-and-forth with a cast of characters including Santa himself! 25 days of interactions. Available at participating Hallmark Gold Crown stores.

Special Hallmark Delivery: Northpole Communication Station

Events, specially delivered by Hallmark, are taking place in five cities in November and December — New York, Kansas City, Orlando, Dallas and Los Angeles. These events will help kids talk directly to Northpole with a larger-than-life control center – Northpole Communication Station. From a giant Northpole city map, kids choose a location to contact, from the Claus home to Santa’s Workshop to Snow Row. Using a Northpole Communicator, kids can connect with Northpole and have real conversations with the elves. You’ll even get a cool snapshot to remember the magical moment. Event Details: Times Square New York City, NY – Nov. 14, 6:00 to 10:00 p.m. and Nov. 15 8:00 a.m. to 7:00 p.m. Light Up UCF at CFE Arena, Orlando, FL – Nov. 28, 5:00 p.m. to 12:00 a.m.; Nov. 28, 12:00 p.m. to 12:00 a.m.; Nov. 30, 12:00 p.m. to 10:00 p.m. Crown Center, Kansas City, MO – Dec. 05 – Dec.06, 10:00 a.m. to 9:00 p.m.; Dec. 07, 12:00 p.m. to 6:00 p.m. North East Mall, Dallas, TX – Dec. 12 – Dec. 14, 10:00 a.m. to 9:00 p.m. Hollywood & Highland, Los Angeles, CA – Dec. 19 – Dec. 21, 10:00 a.m. to 8:00 p.m. To learn more about Northpole or how you can bring the magic home, visit Northpole1820.com.