Is Your Ad Good Enough for Google?

by Jeff B. Copeland
When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your ad on a Google page. Next, you have to meet Google’s standards for “ads quality” to have a prayer of getting a position high up on a page, or even placed at all. Google combines how much you bid with an ad quality score to set the “Ad Rank” that determine ...Read the full article