Then and Now: How Much Has Digital Marketing Changed?

by Jacky Lovato
After 10 glorious years in the digital marketing industry, there’s really only one thing we can say for certain: TECH-GEEKERY MOVES AT THE SPEED OF LIGHTNING AND YOU DON’T WANT TO LOOK LIKE A MONKEY BEING LEFT BEHIND. A Quick Look Back With the advent of Gutenberg’s printing press in Europe in 1450, the ability to mass-communicate and sell gained such epic momentu ...Read the full article

The World's First Ever TV Ad

The first ever ad was for Bulova watches in 1941. It cost a whopping $9 (just $4 dollars more than this reconstruction cost). I found the film here on YouTube - http://www.youtube.com/watch?v=6Vckzi1DMFY But there wasn't any voiceover for it. So I went to http://fiverr.com and hired the wonderful Dawg (http://fiverr.com/abcdawg) to recreate what many documenters say was there. Five minutes of Final Cut tinkering later and - tada - here we are. I recreated the ad for a lecture I was doing at http://schoolcommunicationarts.com/ but thought I may as well put it up here for any other advertising geeks to see. Enjoy.


Apple Mac 1984

Iconic Ridley Scott advert for the launch of the Apple Mac in 1984.