What Is The Cost Of Online Leads?

by Asaf Rothem
With HubSpot’s State of Inbound showing that a lead costs dozens of dollars for North American B2B companies, how can you calculate the cost of online leads and also drive said costs down? Calculating costs In general, the cost of online leads is driven by the cost of the traffic acquisition in addition to the cost of the call-to-action used, split by the number of leads generated.Read the full article