Why Chat Apps May Be the Next Big Driver of Referral Traffic

by Tessa Wegert
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your “dark social” traffic. Spanish soccer team Valencia CF has been quietly tracking mobile shares on its club site, and next to the usual share buttons, you can find a button for the ...Read the full article