A little more than a bushel, a little bit less

by Seth Godin
Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project. And projects work best when the amount you need to get done is a little less than the resources you have available. Marketing rewards a taut system, a show of confidence, the ability to be where you need to be with a true story that works.Read the full article