2015 B2B Buyers: A Content Marketing Crash Course

by Heidi Cohen
15 B2B Content Marketing Tips For End User Buyers Newsflash: B2B buyers are living, breathing human beings, not machines. While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers. Often, they’ve skipped crafting a marketing persona and related analyses. Translation: B2B marketers must sell to real people.Read the full article