Brands: Amazon activism is now a thing

by Shareen Pathak
Brand-jacking is like a game of whack-a-mole. Deal with one channel, and another one pops right back up. That’s the situation Pepsi is in right now in the most unusual of locales: Amazon product reviews. The Rainforest Action Network, a San Francisco-based environmental organization, last week took the marketer to task over what it alleges is irresponsible sourcing of palm oil ...Read the full article