How Northern & Shell harnessed user data to build a single customer view

by David Moth
Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star. Until May this year it also operated three TV stations: Channel 5, 5* and 5USA. So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the mas ...Read the full article