How will Facebook ad costs fluctuate this holiday season?

by Justin Lafferty
We’re entering the thick of the holiday season for advertisers, as brands gear up for Black Friday and Cyber Monday. Ampush, a Facebook Marketing Partner, examined the trends of Facebook advertising in Q4 in its Holiday Pricing Strategy Guide. According to Ampush, the time to find value in Facebook advertising is past, as now CPM roughly doubles from the yearly average.Read the full article