King.com Backs Candy Crush Soda Saga with Facebook Premium Video Ads

by David Cohen
King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile. Facebook and King.com delivered branded videos targeted to users 21 and over in Australia, the U.K.Read the full article