Rold Gold’s new campaign is a video series parodying current TV shows

by Tanya Dua
There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale” sets, promoting its product, the pretzel thins.Read the full article

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