What is Sponsored Content? How Can You Optimize It?

by Douglas Karr
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced us for it and demanded we pay them – we called it quits. We moved to Taboola and had even better results with opportunities to segment our audience by coun ...Read the full article