A surprising possible future for identity online?

by Ashley Friedlein
“On the internet, nobody knows you’re a dog.” This adage began as a cartoon caption by Peter Steiner and was published by The New Yorker in July 1993. It became extremely popular. Indeed it has earned Steiner over $50,000 from its reprinting. But this points to a problem. We marketers extol the powers of personalisation, the merits of relevancy, targeting, customisation, segmentation.Read the full article