How the Penguin Update Affects Your Link Building Strategy

by Peter Brooke
Penguin 3.0, Google’s long-awaited update to their Penguin algorithm, was finally released late last month after a wait of more than a year. Google first introduced the Penguin algorithm in 2012 to discourage webmasters from engaging in link building schemes to spam its search results. Offending websites have their search rankings dropped; sites can review their links, disavowi ...Read the full article