How to Provide Effective Social Customer Care on Facebook

Brands continue to make progress toward answering all customer questions on Facebook. The biggest problem, though, is how long they’re taking to do it. One thousand nine hundred ninety-four. That’s how many minutes it takes for brands to get back to their fans on Facebook®, according to our data. Responding to questions in 1,994 minutes (33 hours!)? That’s as outdated as your old desktop.Read the full article