Inside Mic’s millennial native ads pitch to brands

by Ricardo Bilton
Every brand today wants to get in front of millennial eyeballs, and Mic says it’s the best site to help them — in part because it’s skipping the much-maligned banner ad. Mic CEO and c0-founder Christopher Altchek bluntly puts the company’s anti-banner stance as a necessity, not a choice: “Display advertising just isn’t an effective strategy as we build a media company for this generation.Read the full article