Part 7: SEM Ad Copy Testing Insights for Your CMO

by Sarah Burns
Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection” or “Style, Ease and Functionality.Read the full article