The Search for Fashion: A Holistic Look at SEO

by Sarah Johnson
This article originally appeared in Apparel Magazine. As members of the apparel industry, I’m sure readers are bombarded with ‘experts’ on both sides of the search engine optimization (SEO) debate: alarmists, proclaiming ‘SEO is Dead!’ who suggest slashing whole chunks of your marketing budget, and stuck-in-the-mud professionals who are still caught in the ‘SEO = keywords’ mindset.Read the full article