UK searches for Black Friday are up: Are retailers prepared?

by David Moth
Black Friday is nearly upon us, and interest in the annual shopping splurge appears to be taking hold in the UK... sort of. In the US it makes sense as Black Friday always coincides with the day after Thanksgiving, but on these shores it all feels a bit forced. Why should we care about a shopping event that coincides with a public holiday that means nothing in the UK? But do ...Read the full article