What the Smartest Marketers Are Doing This Black Friday

by Murray Newlands
As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be ...Read the full article