Why Ad Personalization Might Not Be All It’s Cracked Up to Be

by Sam Petulla
If you live in a busy city, more than likely you’re being pegged by ads as someone you’re not. Wait for the bus every night next to a Mexican restaurant? Ad data probably thinks you are a burrito addict. A female recent college grad living in Harlem? Marketing data probably thinks you’re a low-income single mother. It’s not the pretty picture that data-driven was supposed to be.Read the full article

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