Yahoo Test Removes Display URLs On Select Text Ads

by Ginny Marvin
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search brand monitoring firm, BrandVerity, which spotted the test.Read the full article