A Guide to Measuring B2B Marketing Success

by Douglas Karr
Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. The SMART Approach to Marketing Analytics SMART is an acronym for a standardized approac ...Read the full article